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Shortly after the american civil war, neurologist s. Daniel starch 18831979 was an american psychologist and marketing researcher. Consumer science is focusing on how people make decisions, in the prepurchase phase, about products, and rarely, participants taste the food in such studies, whereas the core element of the sensory science is the consumption and the sensory impressions of food grunert, 2015. Consumer psychology in behavioral perspective ebook written by gordon foxall. He is considered to be have been one of the pioneers of marketing and consumer research in the early.
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